Busts big tobacco, now after opioids

The unfortunately named Mike Moore (not the documentarian, the lawyer) who took on tobacco is now opposing opioids.  Can he defeat big pharma like he beat the big bad cancer weed?

Esmé E Deprez and Paul Barrett write for Bloomberg:

https://www.bloomberg.com/news/features/2017-10-05/the-lawyer-who-beat-big-tobacco-takes-on-the-opioid-industry